Digital Advertising Facts

Sun. May. 22, 2011
at 8:03pm

Digital Advertising is the fastest growing advertising medium in the United States, growing at more than 20% per year.

It has been proven to be 5 to 10 times more effective than traditional advertising; Digital Signage advertising grabs consumers attention. Digital Signage is growing at a faster pace than any other form of advertising today.

Digital signage ads are outpacing and outperforming most other forms of advertising and giving long standing giants such as Television a run for their money. Advertising firms and companies such as Google are starting to take notice. Walmart has been a leading user of this new advertising workhorse.

Digital signage can deliver digital advertising at various locations over a network that can be deployed almost anywhere in any location you can think of. Research shows that people are 5 to 10 times more likely to pay attention to Digital Signage content in contrast to traditional static signs and advertising.

Digital signage offers superior return on investment compared to traditional printed signs and print advertising. Studies have shown digital signage to be effective in aiding customer recall and retention of displayed information as well as the ability to trigger a consumer in making a purchase.

A growing number of businesses are using NIX Digital Photo Frames for this very reason.   The advantage of Digital Frames is that you are not subscribing to any particular signage package with a specialist software requirement.  The idea here is that you load up your picture presentaions or corporate video onto the frame and let them play the way you want them to.   This is far more cost-effective and simple, especially for small businesses or commercial environments where it is neither practical nor in good taste to overload the customer or client with too much information on large and expensive Digital Signage monitors.

If you want to consider using NIX Digital Picture Frames for your campaign, then please email sales@nix-digital.com to discuss what frame will be best for you.

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